OK so some brands get it right when doing this and some get it wrong. One that has it right is Converse. The gallery is great and really has some cool films. I heard about the site while listening to NPR on my way home last night. So I had to go check it out. And it is cool.
Also speaking of getting it right NPR has truly embraced podcasting and feel that they are doing a great job. My only thought is to have the whole show on, while I think I want this maybe the highlights are better for my USA today attention span.
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