Sunday, November 16, 2008

Impactful store helmet advertising

Some very creative in-store advertising in a local bike shop I saw yesterday. I am a big fan of zombie movies and books so while I did not need a new helmet if I did this might have convinced me to buy. I think there is an employee there that could be a copy writer at an agency. That is better than a lot of the print headlines I have seen from agencies over the years.

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